Radiant colors, lines as if made of light - and a mission that sounds so simple and yet is rare: to spread joy. Romero Britto, Seazen cover artist for the fall 2025 issue, is considered the inventor of harmonious pop art. His works shine like colorful stained glass windows, combining clear contours with playful energy and transforming the everyday into a declaration of happiness and love.
Born in a favela in Recife, Britto could have chosen the dark path of many rebellious artists. Instead, he opted for the sun. His art is not escapism, but an alternative concept – consciously positive, consciously accessible. Whether huge installations in Miami, collaborations with brands such as Hublot, Coca-Cola or Disney, or his latest project “Mona Cat”, which combines physical art with NFTs: Britto is democratizing art.
“Every work of art is a little guide to a happy life,” he says. And you believe him – because his paintings, as exuberant as they seem, are actually the result of discipline, curiosity and respect for life.
Friedrich Kisters, Head of Arts at Seazen, met the Brazilian pop art star in Constance for a personal interview. The exclusive interview shows Britto as an artist who has created a world full of color, optimism and warmth from the simplest of beginnings.
You can read the full story with an interview, exclusive photos and examples of our work in the current Seazen fall 2025 issue.
Further information:
Romero Britto, born on October 6, 1963 in Recife, is today one of the most influential Pop Art artists of his generation. His works can be found in over a hundred countries, from museums to public spaces in major cities such as London, New York and Rio de Janeiro. He received international attention as the official artist of the 2010 FIFA World Cup in South Africa and the 2016 Olympic Games in Rio. Brands such as Coca-Cola, Disney, Hublot and Audi have sought his signature for collaborations, while countries such as Liechtenstein have honored him with special stamps. In addition to his artistic work, he is also involved in educational and art initiatives worldwide with the Britto Foundation – always with the aim of spreading joy and optimism.
Mona Cats are available at www.magicanimals.com. The forgery-proof SQR code from Swiss start-up DynamicElement turns every smartphone case into a unique Britto.
Official information and works by Romero Britto can be found at www.shopbritto.com and www.britto.com and www.thebrittodoc.com.
Cover artwork fall 2025
BIG DREAM – MR. ROMERO BRITTO © BRITTO CENTRAL, INC. ALL RIGHTS RESERVED.
© BRITTO CENTRAL, INC. ALL RIGHTS RESERVED.
