1. Controller

The entity responsible for the processing of personal data in connection with the website www.seazentravel.com, subscriptions, kiosk purchases and events of Seazen GmbH is:

Seazen GmbH, Färberstrasse 7, CH-8832 Wollerau, Email: [email protected]

2. Scope

This Privacy Policy provides information about the processing of personal data by Seazen GmbH in accordance with the revised Swiss Federal Act on Data Protection (revFADP, in force since 1 September 2023) and – where applicable – the EU General Data Protection Regulation (GDPR).

3. Categories of data processed

Depending on the business relationship, we process the following categories of data:

• Master data: first name, last name, date of birth, salutation, language.
• Contact data: postal address, email address, telephone number.
• Contract data: subscription status, order history, payment details.
• Event data: registration details, accompanying person, attendance status, photo and video recordings on site.
• Usage data: IP address, browser type, device information, pages visited, time spent.
• Communication data: email correspondence, newsletter interactions.

4. Purposes and legal bases

Processing takes place for the following purposes:

• Handling of subscriptions, orders and events (contract performance).
• Communication with customers, subscribers and event guests.
• Distribution of the newsletter and marketing information (based on consent or legitimate interest).
• Optimisation of the website and analysis of usage behaviour (legitimate interest).
• Compliance with legal obligations (accounting, taxes).
• Identification and security at events.

Legal bases: contract performance, consent, legitimate interest, legal obligations.

5. Sharing of data with third parties

Personal data is shared exclusively:

• With data processors (hosting, dispatch, payment service providers, newsletter tools, IT service providers) who are contractually bound to data protection obligations.
• With event partners, where this is necessary for the delivery of the event and the guest has consented.
• With public authorities, where required by law.

For events with partners – such as Audemars Piguet, tourasia, Musik Hug or others – registration details are shared with the respective partners, provided the guest has consented at the time of registration.

6. Transfer of data abroad

Some data processors are based outside Switzerland or the EEA (e.g. Google LLC in the USA, Stripe). Such transfers only take place where an adequate level of data protection is ensured – through an adequacy decision, standard contractual clauses or equivalent safeguards.

7. Retention period

We retain personal data only as long as necessary for the respective processing purpose:

• Contract and subscription data: up to 10 years after termination of the contract (statutory retention obligations under the Swiss Code of Obligations).
• Event data: 5 years after the event, for invitations to future events and campaigns.
• Newsletter data: until unsubscription.
• Photo and video recordings from events: until a deletion request is made by the data subject.
• Server log files: generally 30 days.

Deletion is carried out at any time upon request, unless statutory retention obligations apply.

8. Photo and video recordings at events

At events organised by Seazen GmbH and at partner events, photo and video recordings may be made and subsequently published in the communication channels of Seazen GmbH and the respective event partners – social media, website, magazine, newsletter, press relations.

By registering, the guest consents in principle to the creation and publication of such recordings. Anyone who does not wish to be photographed or filmed should inform the photographer and the event team on site. Already published recordings can be removed upon request, where technically possible.

9. Cookies, tracking and web analytics

This website uses cookies and tracking tools to ensure functionality, measure reach and improve our services. The following are in use, among others:

• Google Analytics, Google Tag Manager, Google Ads (Google LLC, USA): reach measurement and advertising.
• Google Maps, Google Web Fonts (Google LLC, USA): display of maps and fonts.
• Social media plugins: Instagram, Facebook, LinkedIn.
• Video and audio platforms: YouTube, Vimeo, Spotify (Podcast).
• Payment service providers: Stripe, TWINT.

Where consent is required for non-essential cookies, we obtain it via the cookie banner. This consent can be withdrawn at any time.

10. Hosting and server logs

Our website is hosted by Kinsta (Kinsta Inc., USA, with European data centres). Each page request is logged with technically necessary data (IP address, timestamp, browser type, referrer). This data is used exclusively for the security and stability of our systems.

11. Newsletter

Our newsletter is distributed using the double opt-in procedure. Unsubscription is possible at any time via the link in each newsletter or by email to the address listed above.

12. Rights of data subjects

You have the right at any time to:

• Information about the data we hold about you.
• Correction of inaccurate data.
• Deletion of your data, unless statutory retention obligations apply.
• Restriction of processing.
• Data portability in a structured format.
• Withdrawal of consent given, with effect for the future.
• Objection to processing based on legitimate interest.

To exercise your rights, an informal notification to the address above is sufficient. You also have the right to file a complaint with the competent data protection authority – in Switzerland, the Federal Data Protection and Information Commissioner (FDPIC), Feldeggweg 1, 3003 Bern.

13. Data security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss or misuse. Transmission is encrypted (TLS).

14. Changes to this Privacy Policy

This Privacy Policy may be amended if legal or operational circumstances change. The version published on the website applies in each case.

15. Contact

For questions regarding data processing, please contact:

Seazen GmbH
Färberstrasse 7
CH-8832 Wollerau

Email: [email protected]